NIVEA India Appoints Geetika Mehta As New Managing Director

Nivea India, a leading personal care products company, has appointed Geetika Mehta as its new managing director. This significant announcement marked a strategic move for the renowned brand.

Geetika Mehta’s Background and Experience

Geetika Mehta, the newly appointed managing director, brings with her a wealth of experience from the fast-moving consumer goods (FMCG) sector.
Her journey includes a recent role as the managing director at Hershey India, a confectionery giant, where she took charge in July 2021.
Before her tenure at Hershey, Mehta dedicated nearly two decades to Hindustan Unilever Ltd, a major player in the consumer goods industry, holding various positions across different divisions.

Proven Track Record Across Global Markets

Mehta’s career boasts a proven track record of developing small businesses and successfully managing large-scale corporations.
Her professional journey has taken her across diverse markets, including South Asia, Thailand, Brazil, and South Africa.
The announcement from Nivea highlights her extensive experience and strategic vision, aligning seamlessly with the company’s objective of providing superior product quality and care.

Nivea’s Brand Portfolio and Ownership

Nivea, owned by Germany-based Beiersdorf AG, has a diverse portfolio of brands that goes beyond personal care. The brand lineup includes Eucerin (dermocosmetics), La Prairie, Hansaplast, and more.
Additionally, Beiersdorf, through its wholly owned affiliate Tesa SE, is a prominent manufacturer of technical adhesive tapes, catering to industry, craft businesses, and consumers.

Key Financials and Global Presence of Beiersdorf AG

Beiersdorf AG, based in Hamburg, Germany, reported robust sales figures of €8.8 billion in the fiscal year 2022.
The company’s global workforce surpasses 20,000 employees, emphasizing its significant presence in the international market.

Geetika Mehta’s Vision for Nivea India

Expressing her thoughts on the new role, Mehta stated, “As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying Nivea’s position as the skincare brand of choice for millions of Indians.”
This statement underlines her commitment to steering Nivea India towards continued growth and success in the competitive skincare industry.