PM Modi launches ‘Catch the Rain’ campaign

Prime Minister Shri Narendra Modi has launched the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on March 22, 2021, on the occasion of World Water Day for conserving water. PM urged that every penny of MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) funds be spent on rainwater conservation till the monsoon arrives.

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About the campaign:

The ‘Catch the Rain’ campaign will be implemented across the country, in both rural and urban areas from March 22 to November 30, 2021 (the pre-monsoon and monsoon period in the country). The main aim of the campaign is to take water conservation at the grass-root level through people’s participation and urge stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater.

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