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Poshan Abhiyaan 2023, Mission, Theme, App and Significance

Poshan Abhiyan 2023

Poshan Abhiyan, also known as the National Nutrition Mission (NNM), is an initiative launched by the Government of India to improve the nutritional status in the country. The initiative focuses on the nutrition of pregnant women, lactating mothers, and children under 6 years of age.

Under Poshan Abhiyan, the government is organizing various activities, including:

  • Raising awareness about nutritious food
  • Improving access to nutritious food
  • Improving nutrition services

Poshan Abhiyan is a critical initiative for improving the nutritional status in India. The initiative is important for ensuring a healthy and prosperous future for all citizens of the country.

What is Poshan Abhiyan 2023?

Poshan Abhiyaan was launched by Hon’ble Prime Minister on 8th March, 2018 in Jhunjhunu district of Rajasthan. The focus of Abhiyaan is to lay emphasis on nutritional status of adolescent girls, pregnant women, lactating mothers and children from 0-6 years age. The programme, through use of technology, convergence and community involvement with a targeted approach strives to reduce the level of stunning, under-nutrition, Anemia and low birth weight in children, as also focus on adolescent girls, pregnant women and lactating mothers, thus holistically addressing malnutrition.

The Abhiyaan is being implemented in all districts of Haryana. Nuh and Panipat districts were selected for Phase-I. For Phase-II, 10 districts, namely Kaithal, Karnal, Kurukshetra, Bhiwani, Yamuna Nagar, Gurugram, Palwal, Rohtak, Sirsa and Sonipat were selected. Remaining districts are covered in the Phase III.

Know about Poshan Abhiyan

POSHAN Abhiyaan (National Nutrition Mission) was launched by the government on March 8, 2018.

  • The Abhiyaan targets to reduce stunting, undernutrition, anemia (among young children, women and adolescent girls) and reduce low birth weight by 2%, 2%, 3% and 2% per annum respectively.
  • The target of the mission is to bring down stunting among children in the age group 0-6 years from 38.4% to 25% by 2022.
  • POSHAN Abhiyaan aims to ensure service delivery and interventions by use of technology, behavioural change through convergence and lays-down specific targets to be achieved across different monitoring parameters.
  • Under the Abhiyaan, Swasth Bharat Preraks will be deployed one in each district for coordinating with district officials and enabling fast and efficient execution of the Abhiyaan across the country. Swasth Bharat Preraks would function as catalyst for fast tracking the implementation of the Abhiyaan.

Poshan Abhiyan Objectives

  • Prevent and reduce Stunting in children (0- 6 years)
  • Prevent and reduce under-nutrition (underweight prevalence) in children (0-6 years)
  • Reduce the prevalence of anemia among young Children(6-59 months)
  • Reduce the prevalence of anemia among Women and Adolescent Girls in the age group of 15-49 years
  • Reduce Low Birth Weight (LBW)

Poshan Abhiyan Components

  1. Convergence: VHSND Day will ensure synergy between various departments and ministries. The Abhiyaan is to ensure convergence of all nutrition related schemes of MWCD on the target population. The Abhiyaan will ensure convergence of various programmes. This will be done by setting achievable targets, sector level meetings with concerned Secretaries, joint meeting of Secretaries of line Ministries under the Chairmanship of Cabinet Secretary, joint guidelines for each level, joint monitoringvisits and decentralized planning.rammes. This will be done by setting achievable targets, sector level meetings with concerned Secretaries, joint meeting of Secretaries of line Ministries under the Chairmanship of Cabinet Secretary, joint guidelines for each level, joint monitoring.
  2. ICDS-CAS: Software based tracking of nutritional status will be done. AWWs and Supervisors will be provided with mobile phone. Growth monitoring devices (Stadiometer, infantometer, weighing scales (infant) and weighing scale (mother and child)will be provided as well.will be provided as well.
  3. Behavioral change: The Abhiyaan will be run as a Jan Andolan where mass involvement of people is desired. A community based event will happen once a month to create awareness and address issues.
  4. Incentives: Front line workers will be given incentives for performance.
  5. Training and Capacity Building: Incremental Learning Approach will be adopted to teach 21 thematic modules. The training will be given by Master Trainers to front line workers.
  6. Grievance Redressal: A call centre will be setup for ease of access to solutions to any issues faced.

Events under Poshan Abhiyan 2023

Community Based Events (CBE)

Community based events (CBE) are being celebrated on 8th & 22nd of every month in all anganwadis. The themes includes Annaprasan Diwas, Suposhan Diwas , Celebrating coming of age – getting ready for preschool at AWC, Messages related to public health for improvement of nutrition and to reduce illness anaprashan diwas, Suposhan Diwas, etc. The expenditure will be Rs 15.58 crore @ 250/- per event per AWC .

Village Health Sanitation Nutrition Day (VHSND)

Village Health Sanitation Nutritional Dayis to being conducted regularly on 15th of the month in convergence with Health Deptt, Gram Panchayat.

Poshan Phagwada

  • To celebrate the 2nd anniversary of Poshan Abhiyaan, Poshan Pakhwada was celebrated from 8- 22nd March, 2020 (suspended on 17th March, 2020 due to Corona scare) with the theme “Increasing male engagement in Poshan Abhiyaan to improve nutritional outcomes”.
  • During the planning phase of the Pakhwada, a video conference was addressed by Hon’ble Chief Minister and Chief Secretary, Haryana on 29- 2- 2020 with all the Deputy Commissioners in the State in order to make Poshan Pakhwada a successful event. Directions were issued to all concerned Deputy Commissioners to focus all the activities undertaken during the Poshan Pakhwada on Anaemia and malnutrition.
  • Several meetings were conducted at all levels i.e State, District and Block with the line departments to deliberate and plan the activities to be organized during Pakhwada. A State level meeting was held on 2nd March, 2020 with Secretaries of all the line department to discuss and plan the activities to be conducted during the Poshan Pakhwada under the Chairpersonship of Chief Secretary, Haryana.
  • At district level, Deputy commissioners were directed to spearhead all activities to be conducted during this fortnight. They were further instructed to mobilize the community at all levels, especially in villages and to monitor the activities of Poshan Pakhwada and the outcome of concerted efforts. Since the theme was to increase male engagement during Pakhwada, they were advised to involve daily wage earners, factory workers, construction workers and other sectors which are male dominated areas of workforce.

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When was Rashtriya Poshan Maah started?

It was launched on March 8, 2018, with the aim of providing good nutrition to children under 6 years of age, pregnant women, lactating mothers and adolescent Girls.

Which Ministry launched Poshan Maah?

Ministry of Women and Child Development, being the nodal Ministry for POSHAN Abhiyan, is celebrating the Poshan Maah in convergence with partner Ministries and departments, at National, States/UTs, Districts, and grass root level.

Which month is celebrated as Rashtriya Poshan Maah across the country?

The month of September every year is celebrated as the Rashtriya Poshan Maah or the National Nutrition Month across the country.

What is the theme of Rashtriya Poshan Maah in 2023?

The theme of this year's Poshan Pakhwada 2023 is "Nutrition for All: Together Towards a Healthy India". With the declaration of 2023 as the International Year of Millets, this year the focus of Poshan Pakhwada will be to popularise 'Shree Anna'- the mother of all grains, as a valuable asset to address malnutrition.

What is the slogan of Poshan mission?

The tagline of this PM Poshan Campaign is Sahi Poshan Desh Roshan. This programme aims to provide adequate nutrition to infants, pregnant lady and lactating mothers.