Prime Minister launches 'Mera Yuva Bharat (MY Bharat)' platform on the National Unity Day

On October 31st, Prime Minister Shri Narendra Modi inaugurated the ‘Mera Yuva Bharat (MY Bharat)’ platform, a groundbreaking initiative designed to empower the youth of India. This autonomous body, established by the Union Cabinet on October 11, 2023, aims to serve as a technology-driven facilitator for youth development and youth-led progress, fostering equitable opportunities and fostering a sense of social responsibility among young individuals.

Vision:

‘Mera Yuva Bharat (MY Bharat)’ envisions a harmonious blend of physical and digital engagement, enabling young people aged 10-19 years to seamlessly connect with programs, mentors, and local communities.
The overarching goal is to deepen their understanding of local issues, nurture leadership skills, and encourage active participation in finding constructive solutions.
This initiative aligns with India’s vision of becoming a “Viksit Bharat” (developed India) as the nation celebrates its 75th year of independence, paving the way for a transformed India by 2047.

Objectives

Leadership Development:
- Enhance leadership skills through experiential learning.
- Foster social innovation and community leadership among the youth.
Alignment between Aspirations and Community Needs:
- Facilitate a better understanding and alignment between youth aspirations and community requirements.
Efficiency through Convergence:
- Converge existing government programs to enhance efficiency and maximize impact.
Centralized Youth Database:
- Establish a centralized database to track and support youth development initiatives.
Improved Two-way Communication:
- Enhance communication channels between youth, government initiatives, and other stakeholders engaged in youth-centric activities.
Phygital Ecosystem:
- Create a unique blend of physical and digital experiences, ensuring accessibility and active engagement.

Need for Mera Yuva Bharat

Role in Amrit Kaal:
- Acknowledge the critical role of youth in shaping India’s future during its pivotal phase of development towards an ‘Amrit Bharat’ by 2047.
Uniting Diverse Youth:
- Bridge the gap between rural, urban, and rurban youth, creating a unified platform for all.
Contemporary Technology-led Engagement:
- Leverage modern technology and social media to engage youth effectively in relevant programs and activities.
Creating a Phygital Ecosystem:
- Establish a phygital ecosystem where millions of young individuals act as “Yuva Setu,” connecting government initiatives with citizens, ensuring seamless interaction.