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Project “Saaras” for menstruation health launched by Israeli embassy in Ghaziabad

Project “Saaras”: The women of Arthala village in Ghaziabad are fond of 27-year-old Uzma Kazmi; it was she who gave them better coping mechanisms for those “uncomfortable days” of the month by bringing affordable and environmentally friendly sanitary napkins, “Saraas,” within their grasp. As part of project “Saraas,” an initiative of the Israeli embassy in India in conjunction with NGO Khushii, which aims to raise awareness about menstruation health and cleanliness and improve skills and capacity for women, the centre was opened by Naor Gilon, the Israeli ambassador to India.

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Project “Saaras”: Facility in Arthala village by Israeli embassy

  • About 20 kilometres from the national capital of Delhi, the densely populated Arthala hamlet, with its little roads and winding byways crisscrossing its length and breadth, is home to an estimated 200,000 inhabitants, the majority of whom are from lower socioeconomic classes.
  • With assistance from MASHAV, Israel’s organisation for foreign development cooperation, this industrial facility was constructed.
  • The facility can already produce 10,000 sanitary pads every day and currently has a workforce of 15 women, the most of whom are from Arthala.
  • The cost of each pack of 10 is £20, which is significantly less expensive than the equivalent product’s lowest price on the market.

Project “Saaras”: Naturally made Sanitary Pads

  • The pads sold under the Saaras brand are likewise entirely natural and do not go through any chemical washing or refining processes.
  • The embassy has partnered with an NGO that has the resources and expertise necessary to professionally oversee the initiative and ensure its long-term viability.
  • An all-female local team that has received training from the NGO Khushii oversees the entire process, from the initial stage of pad creation to its distribution.

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