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PV Sindhu Partners with PUMA India

PV Sindhu, the two-time Olympic medallist and a global badminton icon, has forged a multi-year partnership with PUMA India, marking the sportswear giant’s official entry into the badminton domain. This strategic collaboration signifies a landmark moment for badminton in India and aims to capitalize on the sport’s burgeoning popularity, which currently boasts a fan base of 57 million across the country. With this partnership, PUMA aims to deepen its footprint in India’s rapidly expanding sports market, while Sindhu continues to inspire millions with her remarkable achievements.

The Partnership: A Milestone for Indian Badminton

PUMA’s collaboration with PV Sindhu underscores its commitment to promoting badminton, a sport that has witnessed a meteoric rise in popularity. The partnership will officially kick off at the India Open 2025 in New Delhi, setting the tone for a series of initiatives aimed at nurturing young talent and growing the sport’s fan base.

Sindhu, who is the most-followed badminton athlete globally, brings a legacy of historic wins, including her Olympic medals and World Championship title, making her the perfect ambassador for PUMA’s entry into badminton. Her association with the brand also positions PUMA alongside other top-tier athletes globally, elevating its presence in the Indian sports market.

Badminton’s Growing Popularity and PUMA’s Role

India’s growing appetite for badminton is evident. The sport has seen an unprecedented surge in fans, players, and infrastructure development. PUMA, with its history of supporting global sports icons like Usain Bolt and Neymar Jr., is now set to make a similar impact in Indian badminton.

This partnership aligns with PUMA’s broader mission to inspire the next generation of athletes. The brand’s upcoming special badminton collection, set to launch later this year, will cater to athletes and fans alike, ensuring high-performance gear that meets the evolving needs of the sport.

Economic Potential and Market Growth

The collaboration comes at a time when India’s sports apparel market is projected to reach USD 399.5 million by 2030. PUMA’s focus on high-performance footwear and apparel not only caters to professional athletes like Sindhu but also to badminton enthusiasts nationwide. By tapping into this growing market, the partnership is set to redefine the relationship between sportswear brands and Indian badminton.

PUMA’s Elite Roster: Sindhu Joins the Ranks

Sindhu’s partnership with PUMA places her in the brand’s elite roster of athletes, including:

  • Harmanpreet Kaur (Indian cricket team captain)
  • Mohammed Shami (Indian cricketer)
  • MC Mary Kom (Boxing legend)
  • Sarabjot Singh (Olympian shooter)
  • Usain Bolt (Global sprinting icon)
  • Neymar Jr. (International football star)

This association reinforces PUMA’s commitment to empowering athletes across different sports and supporting their journey to success.

Summary of the News

Why in News? PV Sindhu has partnered with PUMA India in a multi-year deal, marking PUMA’s official entry into badminton.
Significance of Partnership Aims to capitalize on badminton’s 57 million fan base in India and boost PUMA’s presence in the growing Indian sports market.
Kickoff Official launch at the India Open 2025 in New Delhi.
PV Sindhu’s Role Sindhu, the most-followed badminton athlete globally, brings a legacy of achievements, making her the ideal brand ambassador for PUMA in badminton.
PUMA’s Vision Inspire India’s youth, particularly Gen Z, with 27.8 million followers of badminton and a 65% rise in active participation in the last four years.
Upcoming Collection PUMA will launch a special badminton collection later in 2025 to cater to players and fans.
Economic Impact Aligns with India’s sports apparel market, projected to reach USD 399.5 million by 2030.
Elite Roster Sindhu joins other PUMA athletes, including Harmanpreet Kaur, Mohammed Shami, MC Mary Kom, Usain Bolt, and Neymar Jr.
Market Growth Partnership set to redefine relationships between sportswear brands and badminton in India.
Sindhu’s Statement Expressed her aim to inspire women and youth to take risks, believe in themselves, and aim higher.
Future Goals Inspire young talent, elevate India on the global badminton stage, and grow India’s high-performance sportswear market.

 

PV Sindhu Partners with PUMA India_4.1
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