RBI ropes in Amitabh Bachchan for customer awareness campaign

The Reserve Bank of India has roped in Bollywood megastar Amitabh Bachchan for the customer awareness campaign. The campaign aims to prevent gullible account holders from being duped by fraudsters.

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As part of the RBI’s public awareness initiative, the regulator will keep informing customers about dos and don’ts that have to be followed by them to transact safely and securely. The regulator has been running the campaign for more than a year not only in English and Hindi but in various regional languages for maximum reach. It keeps on repeating the message so that people don’t forget their rights and responsibilities.

Important takeaways for all competitive exams: 

  • RBI 25th Governor: Shaktikant Das; Headquarters: Mumbai; Founded: 1 April 1935, Kolkata.

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