RuPay has launched a strategic campaign titled – #FollowPaymentDistancing to promote and encourage contactless payments among customers. Due to COVID-19, customers have been following several norms and measures to stay safe by following healthy habits, self-care routines, and social distancing. RuPay’s #FollowPaymentDistancing campaign encourages consumers to start ‘payment distancing’ and switch to contactless digital payments with RuPay Contactless Cards which is safe as well as time-conserving.
About Contactless payments:
Contactless payments allow merchants to offer their consumers a safer, cleaner way to pay, reduce long queues at checkout counters, and more control over physical space during these tough times. The campaign aims to educate both the merchants and consumers about the benefits of using contactless payments during these unprecedented situations.