The State Bank of India (SBI) has been named the World’s Best Consumer Bank for 2025 by the reputed Global Finance magazine, recognizing the bank’s customer-centric innovations and strong digital presence. This global recognition reinforces SBI’s commitment to inclusive and modern banking.
Background
SBI, India’s largest public sector bank, has consistently worked towards transforming retail banking through technology adoption, rural outreach, and customer convenience. Over the years, it has played a pivotal role in financial inclusion and expanding banking access in underbanked regions.
Significance
The award from Global Finance, based on in-depth research and feedback from global finance experts, highlights SBI’s excellence in consumer banking across key parameters like customer service, innovation, and accessibility. It also places India’s banking sector on the global map.
Objectives and Strategy
SBI’s core aim is to enhance customer experience through simplified processes and digital transformation. According to Chairman CS Setty, the bank is focused on vernacular voice banking, 24/7 digital support, and AI-driven personalization, especially for customers in rural and semi-urban areas.
Key Features
- Omni-channel engagement for seamless service across platforms
- Use of Artificial Intelligence (AI) for hyper-personalized offerings
- Simplified onboarding and user-friendly digital interfaces
- Strong push for vernacular accessibility in banking services
Impact
This recognition validates SBI’s efforts to merge traditional banking with digital innovation, especially for emerging segments. It boosts the bank’s global image and supports India’s broader digital banking goals. It also encourages peer banks to prioritize inclusive and tech-driven growth.


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