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Sephora ties up with Reliance Retail Ventures to transform India’s beauty retail segment

Sephora, a well-known global beauty retailer, has teamed up with Reliance Beauty & Personal Care Limited, a subsidiary of Reliance Retail Ventures Limited (RRVL), to grow and redefine the future of luxury beauty retail in India. This partnership grants RRVL exclusive rights to expand Sephora’s presence across various channels in India.

Sephora’s Indian Journey

  • Sephora made its debut in India in 2012, using its unique brand curation and beauty expertise to serve the needs of Indian consumers.

Sephora’s Excitement

  • Alia Gogi, Sephora’s Asia President, expressed their enthusiasm for the partnership, highlighting the increasing awareness of self-care and beauty in India.
  • They plan to bring exciting and exclusive brands to Indian beauty enthusiasts.

RRVL’s Perspective

  • V Subramaniam, Director of RRVL, mentioned that India’s beauty market is booming, with a growing desire for self-expression and aesthetic refinement.
  • This partnership aligns with the changing consumer landscape in India.

Transition and Expansion

  • As part of the collaboration, Reliance Beauty & Personal Care Limited will take over Sephora’s 26 stores across 13 Indian cities from Arvind Fashions Limited.
  • During this transition, Sephora’s stores and website will continue their operations as usual.

Market Potential

  • The Indian beauty and personal care market is valued at USD 17 billion and expected to grow at an 11% annual rate, making it one of the world’s largest untapped consumer markets.
  • RRVL, as the largest retailer in India, is uniquely positioned to tap into this market.

About Sephora

  • Sephora is a global prestige beauty retail brand with a presence in 35 markets.
  • They offer a diverse range of beauty products, from fragrance to skincare and beyond, through their omnichannel network of stores and digital platforms.

About Reliance Retail Ventures Limited (RRVL)

  • RRVL operates an integrated network of over 18,650 stores and digital commerce platforms across various consumer categories.
  • It’s one of the fastest-growing retailers globally and reported a consolidated turnover of ₹ 260,364 crore ($ 31.7 billion) and a net profit of ₹ 9,181 crore ($ 1.1 billion) for the year ending March 31, 2023.

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