Chief Minister of Uttarakhand, Pushkar Singh Dhami has appointed Bollywood actor Akshay Kumar as the brand ambassador of Uttarakhand ahead of the 2022 Assembly Elections. In 2017, Akshay Kumar was appointed as Uttarakhand’s brand ambassador for ‘Swachhata Abhiyan’. Akshay Kumar, is a Canadian-Indian actor, a film producer who has acted in more than 100 films.
In 2021, Indian cricketer Rishabh Pant, who hails from Roorkee, Uttarakhand was appointed as the brand ambassador of Uttarakhand. Indian field hockey player, Vandana Katariya was appointed as the brand ambassador of the women and child development department of Uttarakhand as well as the brand ambassador of the Centre’s ‘Beti Bachao, Beti Padhao’ scheme for Haridwar district.