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‘Swachhata Hi Seva’ Campaign: Highlights Of A Garbage-Free India


The Swachhata Hi Seva (SHS) campaign, which kicked off on September 15, reached its culmination on the eve of Mahatma Gandhi’s birth anniversary. This nationwide initiative, also known as the ‘Swachhata Hi Seva’ campaign, was led by Prime Minister Narendra Modi and garnered widespread participation from citizens across India. The campaign was not just a standalone effort but a precursor to the grand celebration of ‘Swachh Bharat Diwas’ or ‘Swachhta Diwas,’ observed on October 2 each year.

A Call for a Clean India

Prime Minister Narendra Modi’s call for cleanliness and sanitation resonated with millions of Indians. The day after concluding the mega cleanliness drive, India observed ‘Swachh Bharat Diwas‘ on October 2, marking the birth anniversary of Mahatma Gandhi, who was a staunch advocate for cleanliness and sanitation. This special day serves as a reminder of the significance of maintaining cleanliness in our surroundings.

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Unity in Cleanliness

The ‘Swachhata Hi Seva’ campaign witnessed participation from people from all walks of life. It was a moment of unity, where politicians, students, government officials, and ordinary citizens came together to work towards a cleaner India. This collective effort showcased the power of community participation in driving change.

Government and Social Organizations Join the Cause

Various ministries, government departments, and social organizations actively contributed to the ‘Swachhata Hi Seva’ campaign. Their involvement highlighted the commitment of the government and civil society in promoting the cause of cleanliness and sanitation. This collaboration played a crucial role in spreading awareness about the importance of maintaining a clean environment.

Modi’s ‘Ek Tareekh Ek Ghanta Ek Saath’ Initiative

During the 105th episode of Mann Ki Baat, Prime Minister Modi urged all citizens to join the cleanliness campaign on October 1 under the national initiative ‘Ek Tareekh Ek Ghanta Ek Saath’ (One Date, One Hour, Together). This call to action resonated with people across the country, as they came forward to participate in various cleanliness activities, showing their dedication to Gandhi’s vision of a clean and hygienic India.

Key Takeaways from the Swachhata Hi Seva (SHS) Campaign:

Campaign Duration: The Swachhata Hi Seva (SHS) campaign began on September 15 and culminated on October 1, setting the stage for ‘Swachh Bharat Diwas’ on October 2.

Community Participation: The campaign’s primary objective was to promote community participation and emphasize the importance of a clean village and neighborhood. It underscored sanitation as a collective responsibility that every citizen should uphold.

Theme of SHS-2023: The theme for SHS-2023 was ‘Garbage Free India,’ with a particular focus on visual cleanliness and the welfare of SafaiMitras (sanitation workers). This theme aimed to inspire a cleaner and more hygienic India.

Reflecting on ‘Swachhata Hi Seva’: A Testament to India’s Commitment to Cleanliness and Sanitation

The ‘Swachhata Hi Seva’ campaign, which culminated on the eve of Mahatma Gandhi’s birth anniversary, serves as a testament to the nation’s commitment to cleanliness and sanitation. It is a reminder that collective efforts, led by government initiatives and fueled by the participation of citizens from all walks of life, can lead to a cleaner and healthier India. Gandhi’s vision of a Swachh Bharat (Clean India) continues to inspire the nation to strive for a better and cleaner future.

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