In a groundbreaking move, the Tamil Nadu government is all set to launch the Kalaignar Magalir Urimai Thogai Thittam, the largest social welfare initiative aimed at providing monthly financial assistance. This scheme is set to benefit over 1.06 crore eligible women who are the heads of their families.
Direct Bank Transfers and ATM Cards
Under this scheme, eligible beneficiaries will receive a monthly sum of Rs 1,000. This financial aid will be directly transferred into the bank accounts of the beneficiaries. To facilitate easy access to the funds, ATM cards will be issued to the eligible women, allowing them to withdraw the allocated amount as needed.
Chief Minister’s Announcement
Chief Minister M K Stalin officially announced this significant initiative on September 11. He highlighted the direct transfer of funds into beneficiaries’ bank accounts and the provision of ATM cards as key features of the program. The launch of the scheme is scheduled for September 15, coinciding with the birth anniversary of former Chief Minister C N Annadurai.
Monitoring and Implementation
In a virtual review of the scheme, Chief Minister M K Stalin emphasized the importance of effective implementation. He directed Chief Secretary Shiv Das Meena to instruct district collectors to closely monitor the execution of the Kalaignar Magalir Urimai Thogai Thittam to ensure that it reaches its intended recipients efficiently.
Communication with Beneficiaries
To keep beneficiaries informed and updated about the scheme, the government will utilize SMS notifications, ensuring that the eligible women receive timely information about the program and any relevant updates.
Out of the approximately 1.63 crore applications received for the scheme, a total of 1.06 crore have been accepted, as confirmed by the chief minister. This reflects the significant reach and impact of the Kalaignar Magalir Urimai Thogai Thittam in supporting women family heads across Tamil Nadu.