‘Don’t Choose Extinction’ campaign,
The ‘Don’t Choose Extinction’ campaign, launched by the UN Development Programme (UNDP) to raise awareness about the climate emergency, has won Gold and Silver in two different categories at the 2nd Annual Anthem Awards. This was announced by the International Academy of Digital Arts & Science (IADAS), which was launched by the Webby Awards in 2021. The Awards are intended to celebrate mission-driven work and the social impact of individuals, corporations and organizations. Its goal is to define a new benchmark for impactful work that inspires others to take action in their communities.
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The Don’t Choose Exinction campaign won Gold in the Category: Sustainability, Environment & Climate – Non-Profit Campaign, and Silver in the Category: Sustainability, Environment & Climate – Global Awareness Campaign. Anthem Winners were selected from 2,000 submissions from over 43 countries around the world.
About the ‘Don’t Choose Extinction’ campaign
UNDP’s ‘Don’t Choose Extinction’ campaign and film shines a spotlight on fossil fuel subsidies and their negative impact on the planet. Last year, US$423 billion was used in direct subsidies with 80 percent of those going to the manufactures. In 2022, because of the Ukraine war and the energy crisis, the subsidies have reached over US$600 billion by year’s end. The campaign and UNDP’s Energy Hub offer encourages countries to utilize those funds for socially impactful and positive solutions so they can benefit from a green transition but at the same time leave no one behind.