Women’s fashion brand W on-boarded Anushka Sharma as its brand ambassador. With this partnership, the brand prepares to launch its high-decibel festive campaign that beautifully merges the warmth of festivities with the spirit of modernity. The campaign talks about every festival having a story that is synonymous with the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and ‘Celebrate your story’.
The brand’s ideology resonates with my beliefs and values. The brand the essence of every woman, her unique story, her convictions, her beliefs, her challenges and her wins. The specially curated Festive Collection by W includes its widest range of Anarkalis, Festive sets, dresses and lots more. It boasts of an exquisite array of fabrics, carefully selected to enhance the festive experience. From cotton lurex sets adorned with metallic gota trims to velvety textures with matte sequins, the collection offers a tactile journey through the opulence of the festive season. The incorporation of coloured zari weaves, mirror work, and intricate dori work with sequin highlights bring a rich and diverse palette of textures and embellishments.
Early Life and Entry into Bollywood
Anushka Sharma was born on May 1, 1988, in Ayodhya, Uttar Pradesh, India. She completed her education in Bangalore and later moved to Mumbai to pursue a career in modeling. Her journey in the entertainment world began when she was discovered by renowned fashion designer Wendell Rodricks and subsequently signed by Elite Model Management.
Debut Film and Breakthrough
Anushka made her acting debut in Aditya Chopra’s blockbuster film “Rab Ne Bana Di Jodi” in 2008. Starring opposite Shah Rukh Khan, her performance was widely praised, and she quickly gained recognition for her acting skills and on-screen charisma. This film marked the beginning of her successful career in Bollywood.