India Yamaha Motor (IYM) Pvt Ltd. has announced that Eishin Chihana has taken charge of the Group’s India operations as its new Chairman. He has replaced Motofumi Shitara. Chihana has been associated with Yamaha Motor Company and its group companies across the globe since 1991.
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Eishin Chihana holds strong expertise across different verticals like Sales, Marketing and Business Management, with a major focus on Motorcycle Business Operations in European, North American, African, Middle Eastern and ASEAN markets. His experience also includes managing overseas sales of a wide variety of Yamaha Motor’s product ranges, not only Motorcycles but also ATVs, Marine Engines, Personal Watercrafts and Generators.