Indian filmmaker Zoya Akhtar has been honoured with IIFTC Tourism Impact Award 2020 for her outstanding contribution to world tourism through her cinema. She has promoted tourism through her films like 2011 ‘Zindagi Na Milegi Dobara’ which was shot in Spain, and 2015 comedy-drama ‘DilDhadakne Do’ shot in Turkey.
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Asia’s largest film tourism event, 8th India International Film Tourism Conclave (IIFTC) was held in Mumbai, Maharashtra. IIFTC is Asia’s largest locations to presenting a credible platform for film commissions, tourism offices and production service companies from around the world to showcase their locations, incentives and services to the Indian film industry.