Pluckk partners with Kareena Kapoor Khan as investor, brand ambassador

Bollywood actress Kareena Kapoor Khan has signed on as an investor and brand ambassador of Pluckk, which is engaged in the fresh fruit and vegetables business. The company has a range of 400 products in more than 15 categories, including essentials, exotics, hydroponics, and cuts and mixes. The range includes innovative do-it-yourself (DIY) meal kits crafted within certified food-tech facilities. Pluckk has also introduced ozone-washed products and traceability concepts.

About the Pluckk

Founded in July 2021, Pluckk has rapidly emerged as a digital leader in the lifestyle-oriented fresh produce market. Co-founded by Pratik Gupta and backed by seed funding from Exponentia Ventures, the brand currently operates in Bengaluru and Mumbai. The company’s core focus lies in the “farm-to-table” concept, delivering a diverse range of premium fruits and vegetables directly to consumers, eliminating intermediaries.

Situated in Mumbai, Pluckk boasts an extensive product lineup featuring over 400 items spanning across 15+ categories, including essential produce, exotic selections, hydroponic offerings, as well as pre-cut and mixed varieties. In addition, the brand provides innovative DIY meal kits crafted within their certified food-tech facilities.

Pluckk sold over 1 million products in the previous quarter, with offerings such as DIY zoodles and cauliflower rice and a trends section. The brand claims to have taken steps towards environmental responsibility, earning the distinction of being India’s first certified plastics-neutral fruit and vegetables brand. The brand has extended its reach by featuring on leading online marketplaces and offering its products through Android and the iOS app, and platforms such as Amazon, Swiggy, Dunzo, Zepto and Reliance Signature Stores.

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