Interwoven with engaging real-life stories and interesting anecdotes that went into the making of India’s popular brands such as Tata Tea, Tata Motors, Titan and Tanishq. This unique account brings alive the vision of Jamsetji Tata and what we can learn from it.
Vision made India stand tall
From Empress Mills to the Iron and Steel Plant, from the establishment of IISc to the building of the Taj Mahal Hotel, Jamsetji’s vision made India stand tall. In this carefully researched account, R. Gopalakrishnan and Harish Bhat provide insights into the entrepreneurial principles of Jamsetji that helped created such a successful and enduring enterprise.
About Jamsetji Tata
The industrialist in Jamsetji was a pioneer and a visionary, possessed of a spirit of entrepreneurial adventure and acumen never seen before or since in a native of colonial India. The nationalist in him believed unwaveringly that the fruits of his business success would enrich a country he cared deeply about. These attributes, by themselves, would have been enough to mark him as an extraordinary figure. But what made Jamsetji truly unique, the quality that places him in the pantheon of modern India’s greatest sons, was his humaneness.
His Contribution
The even more important contribution by him and his successors has been the institutionalization of Tata values. Over the decades, through hard work, determination, and a consistent vision, he and his successors embedded these values in the organization, which has stood the test of time by consistently contributing to the country’s industrial development. The book takes readers into the heart of this amazing story and what has made it possible.
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