Adidas will sponsor the India cricket team kit as part of a Rs 350 billion deal

The Board of Control for Cricket in India (BCCI) is close to agreeing to a deal with German sporting goods giant Adidas to pay Rs 350 crore as the team’s uniform sponsor. Adidas will take the place of Killer Jeans manufacturer Kewal Kiran Clothing Ltd, which stepped in as a temporary sponsor last month after the original sponsor Mobile Premier League Sports (MPL Sports) backed out of the agreement in the middle of it.

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The previous sponsor MPL Sports is an athleisure wear and sports merchandise brand from Galactus Funware Technology Pvt. Ltd. The BCCI-MPL Sports kit deal was to last for three years from November 2020 to December 2023. However, despite BCCI’s request to stay on till 31 March, the fantasy sports company pulled out in January, after which Kewal Kiran took over as interim sponsor. MPL had come in after US sportswear company Nike’s term ended in 2020 after a 14-year-long association.

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