The Indian Institute of Management (IIM) in Ahmedabad’s Centre for Digital Transformation recently launched a retail tech consortium, with intentions to partner with a number of retail and technology companies in India. The consortium, according to the centre, will strive to improve collaboration among retail technology firms in the country.
• Flipkart has joined the consortium as a main partner for the first year, bringing its industry knowledge, experience, and consumer insights into the internet ecosystem to the table.
• This collaboration would bring neutral customer perspectives on retail digitalization to the fore, allowing merchants to better understand their customers.
• The retail industry has experienced considerable change in the two years after the outbreak began. Retail digitalisation has occurred at a rapid speed, affecting both online and traditional businesses.
• Consumer surveys will be conducted around the country, case studies will be prepared, field experiments and research studies will be conducted, and retail technology webinars and conferences will be held.
• Inventory management, labour shortages, supply-chain logistics, and sustainable practices are just a few of the issues that most internet retailers face.
• The centre was established last year to focus on initiatives “that deepen a knowledge of the digital ecosystem and catalyse leadership, as it uses its expertise in research and development to give digital transformation thought leadership.”