Amazon signs Amitabh Bachchan for its Alexa voice assistant

Amazon.com Inc has signed up Bollywood actor Amitabh Bachchan for its Alexa voice assistant. Amitabh Bachchan is the first Indian celebrity to lend his voice to Alexa. Alexa users will be able to access Amitabh Bachchan’s voice on Alexa by purchasing the Amitabh Bachchan voice experience.

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Amazon first used a celebrity voice when Hollywood actor Samuel L. Jackson made a debut on Alexa. It has since added professional voice actors who recite Shakespeare, Mark Twain, proverbs and fables. Last year, rival Google Assistant added the voice of American singer John Legend.

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