Axis Bank partners with RBI Innovation Hub to launch Kisan Credit cards

In a significant partnership, Axis Bank has joined forces with the Reserve Bank Innovation Hub (RBIH), a subsidiary of the Reserve Bank of India (RBI), to introduce two groundbreaking lending products. These products are powered by the Public Tech Platform for Frictionless Credit (PTPFC), a pioneering initiative launched by RBIH.

Innovative Lending Products for Seamless Credit:

Kisan Credit Cards (KCC) for Agricultural Growth:

• • Digital Agricultural Financing: Axis Bank is set to revolutionize agricultural financing by launching the Kisan Credit Card (KCC) through the PTPFC platform.
  • Initial Rollout: As a pilot project, the KCC will be initially offered in Madhya Pradesh, catering to the agricultural community in the region.
  • Limit and Accessibility: Eligible customers will be able to access KCCs with a credit limit of up to Rs 1.6 lakh, empowering them to invest in their agricultural endeavors.
  • Streamlined Application Process: The entire application process for KCC will be conducted digitally, eliminating the need for customers to submit physical documents.

Unsecured MSME Loans for Business Growth:

• • Empowering Small Businesses: Recognizing the importance of small businesses, Axis Bank is introducing unsecured loans through the PTPFC platform to bolster the growth of Micro, Small, and Medium Enterprises (MSMEs).
  • Nationwide Availability: Unlike the region-specific KCC, these MSME loans will be accessible across the country, aiming to support small businesses across diverse sectors.
  • Generous Loan Ceiling: Qualified customers will be eligible for loans of up to Rs 10 lakh, providing the financial boost required for their business expansion plans.
  • Simplified Application: Similar to the KCC process, the application for these MSME loans will be streamlined and entirely digital, ensuring a hassle-free experience for applicants.

Advantages of the Partnership and Digital Approach:

Technological Innovation:

• • This collaboration highlights the integration of technology and financial services, resulting in innovative lending solutions that cater to the specific needs of farmers and MSMEs.

Paperless and Efficient Processes:

• • The entirely digital application and approval process for both KCC and MSME loans significantly reduces paperwork and administrative hurdles for customers.

Financial Inclusion:

• • By offering credit to agricultural communities and small businesses in a seamless manner, this initiative contributes to greater financial inclusion and economic growth.

RBI’s Vision for Innovation:

• • The launch of PTPFC by RBI Innovation Hub underscores the central bank’s commitment to fostering a conducive environment for financial technology advancements.

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