Ayushmann Khurrana has become the latest celebrity to venture into the cryptocurrency space through his association with CoinDCX’s ‘Future Yahi Hai’ campaign. The CoinDCX ‘Future Yahi Hai’ Megadrive is directed towards addressing major questions and doubts and dispelling myths when it comes to crypto investments from the perspective of young India. CoinDCX is India’s largest cryptocurrency exchange valued at $1.1 billion.
The campaign, which eventually plans to rope in popular personalities from various spheres, aims to drive home a simple but engaging narrative that breaks through misconceptions surrounding crypto for both new and old investors and, consequently, increases participation in crypto-enabled financial services.
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Khurrana joins A-listers like Amitabh Bachchan, Ranveer Singh and Salman Khan to be associated with various crypto exchanges and crypto trade platforms like Chingari and Coin SwitchKuber.