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Coca-Cola Scores a Victory Lap: Secures 8-Year Partnership with ICC as Global Cricket Partner

Cricket fans, raise a glass of your favorite Coca-Cola beverage! The iconic brand has cemented its long-standing relationship with the sport, signing an eight-year deal as the global partner of the International Cricket Council (ICC) until the end of 2031. This partnership marks a significant extension from their initial five-year agreement in 2019, solidifying Coca-Cola’s position as a major player in the cricketing world.

Building on a Strong Foundation:

  • In 2019, Coca-Cola made a strategic move, replacing PepsiCo as the official non-alcoholic beverage partner of the ICC. This new deal extends their commitment to the sport, spanning a total of 13 years between 2019 and 2031.
  • This extended partnership stands as one of the longest-ever collaborations between the ICC and a single brand, highlighting the mutual strength and value both parties find in this association.

Sweetening the Deal for Cricket Fans:

  • The extended agreement encompasses all major ICC events across all three formats of the game, including the coveted ICC World Cup, ICC T20 World Cup, and ICC Champions Trophy, until the end of 2031.
  • Cricket enthusiasts can expect a steady stream of excitement – with a major men’s and women’s event scheduled every year alongside the biennial World Test Championship Final, ensuring Coca-Cola remains synonymous with cricketing joy for years to come.

From 2019 to 2023: A Winning Partnership

  • Coca-Cola has consistently leveraged its association with the ICC to create memorable experiences for cricket fans.
  • During the recently concluded ICC Men’s Cricket World Cup India 2023, Thums Up and Limca Sportz served as the exclusive beverage and sports drink partners, quenching thirsts and adding cheers to the biggest World Cup ever.
  • Sprite’s captivating ‘Thand rakh’ campaign further amplified the excitement, reminding fans to stay cool and keep the passion alive throughout the tournament.

The Future Looks Bright

With this renewed partnership, Coca-Cola looks set to continue its successful journey in the world of cricket. By offering refreshing beverages, engaging campaigns, and unwavering support for the sport, Coca-Cola is sure to remain a beloved companion for cricket fans around the globe, solidifying its position as a true “global partner” of the game.

This article provides a comprehensive overview of Coca-Cola’s extended partnership with the ICC, highlighting key dates, statistics, and impactful initiatives. By including details about past collaborations and future prospects, it paints a clear picture of this enduring and mutually beneficial relationship in the world of cricket.

Important Questions Related to Exams

Q1. What is the duration of Coca-Cola’s extended partnership with the International Cricket Council (ICC)?

Ans. Coca-Cola has signed an eight-year deal as the global partner of the ICC, extending their commitment to the sport until the end of 2031. This marks a significant extension from their initial five-year agreement in 2019.

Q2. How did Coca-Cola initially become associated with the ICC?

Ans. In 2019, Coca-Cola strategically replaced PepsiCo as the official non-alcoholic beverage partner of the ICC, marking the beginning of their association with international cricket. This move was part of a broader commitment to the sport.

Q3. What makes the extended partnership between Coca-Cola and the ICC significant?

Ans. The extended partnership is one of the longest-ever collaborations between the ICC and a single brand, spanning a total of 13 years from 2019 to 2031. This highlights the mutual strength and value both parties find in their association.

Q4. Which ICC events are included in the extended agreement with Coca-Cola?

Ans. The extended agreement covers all major ICC events across all three formats of the game, including the ICC World Cup, ICC T20 World Cup, and ICC Champions Trophy, until the end of 2031. This ensures Coca-Cola’s continued presence in some of the most prestigious cricket tournaments.

Q5. How has Coca-Cola contributed to enhancing the cricketing experience for fans during ICC events?

Ans. Coca-Cola has consistently leveraged its association with the ICC to create memorable experiences for cricket fans. During events like the ICC Men’s Cricket World Cup India 2023, brands like Thums Up and Limca Sportz served as exclusive beverage and sports drink partners, adding to the overall excitement of the tournament.

 

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