Faridabad Smart City Limited has roped in an unlikely collaborator to help promote its initiatives on social media – comic hero Chacha Chaudhary. The social media campaign’s objective will be to promote the steps taken by the agency. The initiative will involve excerpts of Talking Comics. Each social media post will depict Chacha Chaudhary and Sabu, his loyal sidekick, guiding and teaching people on effectively using the infrastructure put in place.
The objective of the social media campaign would be to promote the steps the agency had taken, including the installation of CCTVs for surveillance, traffic rules, road safety, and waste management.
The Centre has selected 100 cities to be developed as smart cities with each city getting Rs 100 crore per year on an average over a five-year period to complete the developments. Faridabad was selected to be part of the Smart City Mission in May 2016. Faridabad Smart City Limited was “incorporated” as a special purpose vehicle that September.