Gujarat Launches Jan Suraksha Santrupti Abhiyan to Expand Welfare Reach

On June 30, 2025, Gujarat Chief Minister Bhupendra Patel launched the Jan Suraksha Santrupti Abhiyan in Gandhinagar, marking the start of a national campaign aimed at bringing unserved eligible citizens under the ambit of key government welfare schemes. The initiative targets expanding coverage of social security programs like the Pradhan Mantri Jeevan Jyoti Bima Yojana, Pradhan Mantri Suraksha Bima Yojana, Atal Pension Yojana, and Jan Dhan Yojana, while also raising awareness on digital frauds and updating KYC information.

Why in News?

The Jan Suraksha Santrupti Abhiyan is in the spotlight as it kicks off a three-month national campaign (July 1 – September 30, 2025) to ensure that no eligible citizen is left out of government welfare benefits. Spearheaded from Gujarat, the campaign represents the government’s commitment to financial inclusion, social security, and public outreach, aiming to deepen the impact of flagship schemes launched over the last decade.

Campaign Goals and Objectives

• Primary Aim: Ensure 100% coverage of eligible individuals under flagship social welfare schemes.

Objectives

• Identify eligible but unserved citizens.
• Provide on-ground delivery of scheme benefits.
• Educate the public on digital safety and financial literacy.
• Encourage KYC updates and new account openings for Jan Dhan.

Covered Government Schemes

• Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
• Pradhan Mantri Suraksha Bima Yojana (PMSBY)
• Atal Pension Yojana (APY)
• Pradhan Mantri Jan Dhan Yojana (PMJDY)

Launch Event Highlights

• Location: Gandhinagar, Gujarat
• Date: June 30, 2025

Dignitaries Present

• CM Bhupendra Patel
• Finance Minister Kanubhai Desai
• Finance Department Principal Secretary T. Natarajan
• Chief Secretary Pankaj Joshi
• Additional Chief Secretary Avantika Singh, among others

Direct Benefits Distributed

• ₹2 lakh cheques handed to 3 PMSBY beneficiaries.
• Jan Dhan passbook handed to a new account holder as symbolic representation.

Key Statistics (as shared at the event)

• 1.93 crore Jan Dhan accounts opened in Gujarat.
• ₹21,409 crore disbursed via Direct Benefit Transfers (DBT).
• 90 lakh beneficiaries under PMJJBY.
• 1.92 crore people enrolled under PMSBY.

Implementation Plan

• District-level action plans to be prepared by collectors and local officials.
• Coordination with banks, urban bodies, and development officers.
• Use of video conferencing to include remote districts and villages.

Significance

• Reinforces the government’s vision of “Sabka Saath, Sabka Vikas”.
• Promotes inclusive governance and public accountability.
• Enhances financial resilience of vulnerable populations.
• Addresses challenges of digital literacy and access.