India Gate, the flagship brand of KRBL, has been recognized as the world’s No. 1 Basmati Rice Brand in a market study conducted by a leading global research company. The quantitative study by Mordor Intelligence covers research of White and Brown Basmati Rice Category across continents like the Americas, Europe, Asia-Pacific, and Middle East & Africa. The research has been done using methodologies like Primary & Secondary Research, Data Triangulation, and Insight Generation.
Mordor Intelligence, a leading global research company founded in 2014 has been conducting studies providing insights to 4000+ enterprises across 100+ countries across multiple industries.
History of India Gate Basmati Rice:
- Since its introduction in 1998, India Gate Basmati Rice has been working continuously to deliver its purpose of enriching lives through Basmati Rice, a nutritional wonder of nature.
- Over the years, India Gate has developed a successful global consumer franchise, as evidenced by the fact that it is exported to over 90 countries and sells 8+ cr. packs annually.
- The grains of India Gate Basmati Rice is aged to perfection, which makes them longer, fluffier, non-sticky, and full of beautiful aroma, setting them apart from the others.
- This latest study recognizing India Gate Basmati Rice as the World’s No.1 Basmati rice brand is testimony to our unwavering commitment to get the best quality basmati on consumer plates across the world.
- Products in the India Gate Basmati Rice portfolio are available across leading e-commerce platforms as well as offline modern trade and general trade stores.