Indian tech brand “Noise” has appointed Virat Kohli as its new brand ambassador for its smartwatches. The new partnership will bring together the two domains together which is said to exemplify the brand. The partnership will further help in deepening consumer trust and allegiance, claims the company. Noise and Virat Kohli- both are leaders in the smart connected lifestyle industry and the cricket world respectively. Moreover, as the brand ambassador has always felt pride in his fitness levels, Noise signed him because of Kohli’s era of super-athletes, which makes him an ideal fit for the brand.
Noise has claimed to have emerged as one of the strongest Indian brands in the smartwatch segment, reiterating its leadership for nine quarters. The brand’s journey demonstrates its consistency in delivery, ability to invent and reinvent, and mass appeal – attributes that India’s most popular cricketer Virat Kohli exemplifies.