Jasprit Burmah has been signed as the Brand Ambassador of the “Uppercase” eco-friendly luggage brand. Jasprit Bumrah is managed by RISE Worldwide which is a Reliance Initiative and India’s largest sports, and entertainment Company will lead the D2C brand’s ‘Never Ordinary’ campaign. The campaign ‘Never Ordinary’ is a series of creatives that tells the features and USPs of the Uppercase bags. The film showcases the Uppercase bags as a perfect choice that is eco-friendly in nature.
Key Points related to Uppercase
- The film highlights that Uppercase bags are Global Recycle Standard certified sustains travel gear.
- It makes Uppercase one of the first travel accessories brands in India to meet international product standards and recycled content certification.
- Uppercase gears are not only fashionable but also provide rainproof zippers, 3X more water resistance material, and premium recycled fabrics.
- These bags are handcrafted and right sized for different needs.
- The brand also provides a 2500-day international warranty.