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Jasprit Bumrah Face of New-Age, Eco-Friendly Luggage Brand “Uppercase”

Jasprit Burmah has been signed as the Brand Ambassador of the “Uppercase” eco-friendly luggage brand. Jasprit Bumrah is managed by RISE Worldwide which is a Reliance Initiative and India’s largest sports, and entertainment Company will lead the D2C brand’s ‘Never Ordinary’ campaign. The campaign ‘Never Ordinary’ is a series of creatives that tells the features and USPs of the Uppercase bags. The film showcases the Uppercase bags as a perfect choice that is eco-friendly in nature.

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Key Points related to Uppercase

  • The film highlights that Uppercase bags are Global Recycle Standard certified sustains travel gear.
  • It makes Uppercase one of the first travel accessories brands in India to meet international product standards and recycled content certification.
  • Uppercase gears are not only fashionable but also provide rainproof zippers, 3X more water resistance material, and premium recycled fabrics.
  • These bags are handcrafted and right sized for different needs.
  • The brand also provides a 2500-day international warranty.
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