LIC Creates History with Guinness World Record in Insurance Sales

In a historic achievement, the Life Insurance Corporation of India (LIC), India’s largest public sector life insurer, has been awarded a Guinness World Record for selling the highest number of life insurance policies in a single day. On January 20, 2025, LIC sold a staggering 588,107 life insurance policies across the country through its massive agent network, setting a global benchmark in life insurance sales within a 24-hour period.

Why in News?

The LIC’s record-setting sales feat was recently acknowledged by the Guinness World Records on May 25, 2025. This recognition marks a milestone moment for India’s insurance sector and reaffirms LIC’s dominant presence and deep penetration in the Indian financial landscape.

Background

• LIC is a state-owned life insurance corporation, established in 1956.
• It plays a crucial role in delivering financial protection and insurance services to millions across India.
• LIC has consistently led India’s life insurance sector in terms of market share, policyholder base, and trust.

Record-Breaking Performance on January 20, 2025

• LIC agents sold 588,107 policies in just 24 hours.
• A total of 452,839 LIC agents were involved in this national effort.
• The initiative was part of the “Mad Million Day” campaign launched by LIC.

Leadership Initiative

• LIC’s CEO and MD Siddhartha Mohanty spearheaded the idea of “Mad Million Day”.
• He appealed to each agent to complete at least one life insurance policy issuance on the designated day.
• This mobilization resulted in a massive collective achievement.

Significance of the Achievement

• The event showcased agent productivity, efficiency, and LIC’s organizational strength.
• It underlines the trust of the Indian public in LIC’s services.
• The record is a testament to LIC’s mission of ensuring financial security and insurance accessibility.

Reaction from LIC

• The corporation expressed joy and gratitude for the recognition.
• LIC acknowledged the dedication of its agents, employees, and customers in making this feat possible.