Max Bupa Health Insurance rebrands itself as Niva Bupa

The standalone health insurer Max Bupa Health Insurance has rebranded itself as ‘Niva Bupa Health Insurance. This development comes after the company’s promoter, Max India, which owned 51 per cent of the insurer sold its stake to True North in February 2019 for Rs 510 crore.

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With the entry of private equity firm True North, it was decided that the use of the “Max” brand will be phased out over a period of two years and replaced with a suitable name, to create a new brand identity. Niva Bupa targets to become a Rs 2,500 crore company by FY 2021-22.

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