Max Life Insurance Company Ltd has announced Rohit Sharma, sports icon and captain of men’s Indian Cricket team, and his wife Ritika Sajdeh, as its brand ambassadors. Max Life has signed a two-year partnership with the cricketing star and his spouse, who are making their debut onscreen together.
The collaboration will increase the awareness of life insurance among the younger generation and help the company grow further. With the partnership, Max Life Insurance targets the millennial audience and conveys the importance of having life insurance. The aim of the company is to promote the Max Life brand ethos of valuing the ‘self’ to determine the right financial value to protect themselves and their family.
About the Rohit Sharma:
Rohit Sharma tops the list of most Indian Premier League (IPL) trophies(as a player). He won his first IPL title with Deccan Chargers in 2009, and under his captaincy, Mumbai Indian won 5 IPL titles (2013, 2015, 2017, 2019 and 2020). He was honoured with Arjuna Award for Cricket in 2015 and Major Dhyan Chand Khel Ratna Award for Cricket in 2020.
Important takeaways for all competitive exams:
- Max Life Insurance MD & CEO: Prashant Tripathy;
- Max Life Insurance Establishment: 2001;
- Max Life Insurance Headquarters: New Delhi, Delhi.