The Odisha government has launched what it described as India’s first dedicated MICE Incentive Portal to promote the state as a destination for business tourism, corporate events and investment.
The portal was launched by Odisha Deputy Chief Minister Pravati Parida, who also holds the Tourism portfolio, during the Odisha Travel Bazaar 2026.
What is MICE Tourism?
MICE stands for:
- M – Meetings
- I – Incentives
- C – Conferences
- E – Exhibitions
MICE tourism refers to organised travel for professional, commercial, corporate and networking purposes.
Objective of the Portal
The MICE Incentive Portal has been introduced to:
- Promote Odisha as a destination for corporate conventions
- Simplify applications for financial incentives
- Help event organisers and tourism operators access government support
- Attract more business events and investments
- Improve ease of approvals for tourism-related projects
According to the state government, Odisha has become the first state in India to create a dedicated digital mechanism for marketing MICE destinations and streamlining incentive applications.
Focus Areas
The Odisha government is also working to speed up approvals for:
- MICE events
- Destination weddings
- Sports events
- Cultural and heritage-related tourism projects
The state is also promoting experiential tourism, including temple weddings, local cultural experiences and regional cuisine tours.
Bhubaneswar as a Key Destination
Deputy Chief Minister Pravati Parida highlighted Bhubaneswar, popularly known as the “Temple City”, as an important destination for heritage-based and cultural events.
Its historic temples, monuments and cultural attractions can help the city emerge as a preferred location for destination events and tourism experiences.
Support for Tourism Investment
The Odisha government has said it will:
- Consider recommendations from the private sector
- Address administrative bottlenecks
- Facilitate faster project approvals
- Provide targeted capital subsidies to attract investment in tourism
Important Exam Facts
| Particular | Details |
|---|---|
| Initiative | MICE Incentive Portal |
| State | Odisha |
| Claimed Distinction | India’s first dedicated MICE incentive portal |
| Launched By | Deputy CM Pravati Parida |
| Portfolio | Tourism |
| Event | Odisha Travel Bazaar 2026 |
| MICE Full Form | Meetings, Incentives, Conferences and Exhibitions |
| Main Objective | Promote business tourism and streamline financial incentives |
| Major Focus Areas | Corporate conventions, destination weddings, sports and cultural events |
| Key City Highlighted | Bhubaneswar |
| Bhubaneswar’s Popular Name | Temple City |
UP Kamadhenu Pashu Bima Yojana 2026: Lat...
Which is India’s First 100% Organic St...
Uttar Pradesh Becomes India’s Largest ...
