Parle Agro has roped in Priyanka Chopra Jonas as the national brand ambassador to maximise reach and awareness of its fruits plus fizz portfolio ‘B-Fizz’. The campaign will be aggressively promoted across IPL on Hotstar and YouTube. B-Fizz is a unique and refreshing apple juice-based malt flavoured carbonated drink that is set to revolutionize the taste experience of consumers across age groups.
Important takeaways for all competitive exams:
- Parle Agro CEO: Schauna Chauhan.
- Parle Agro HQs: Mumbai, Maharashtra.