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US Fashion Brand “Patagonia” selects Khadi Denim for its Apparels

Patagonia : US Fashion Brand "Patagonia" selects Khadi Denim for its Apparels_40.1

US-based world’s leading fashion brand, Patagonia, is now using handcrafted Khadi Denim fabric for making Denim apparels. Patagonia, through textile major Arvind Mills, has purchased nearly 30,000 meters of Khadi Denim Fabric worth Rs 1.08 crore from Gujarat. The purchase of Khadi Denim by Patagonia has created additional 1.80 lakh man-hours, i.e. 27,720 man-days of work for Khadi artisans.

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In July 2017, Khadi and Village Industries Commission (KVIC) signed an agreement with Arvind mills Limited, Ahmadabad, to trade Khadi Denim products around the world. Since then, Arvind Mills has been purchasing a large quantity of Khadi Denim fabric every year from KVIC-certified Khadi institutions of Gujarat.

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