PNB launches '6S Campaign' under customer outreach programme

Punjab National Bank (PNB) has launched ‘6S Campaign’ under a customer outreach programme to extend financial services at a concessional rate during the festival season. The ‘6S Campaign’ encapsulates different schemes such as – Swabhiman, Samruddhi, Sampark and Shikhar, Sankalp and Swagat. The objective is to drive a special awareness campaign for the development of financial services in the country and to accelerate credit growth, improve penetration of social security schemes and drive digital banking push.

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About the ‘6S Campaign’ programme

Through Swabhimaan, the Bank aims to aggressively push the financial inclusion agenda by deepening penetration of the three Jan Suraksha or Social Security Schemes pertaining to the insurance and pension sector namely, Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Yojana, and Atal Pension Yojana.
Under the Samruddhi scheme, Bank aims to drive credit outreach for the agricultural sector which is the cornerstone of the Indian economy.
Under Shikhar, Sankalp and Swagat schemes, the Bank has devised special rates of interest to drive credit offtake in the retail and MSME sector. In addition, focussed products and customer segments have also been identified for targeted outreach in line with the Bank’s broader strategic agenda.
Within the ambit of Digital Outreach and Service Delivery, Bank would run a Sampark campaign, aimed at driving penetration of its flagship mobile application, PNB One.

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