PNB launches ‘DIGITAL APNAYEN’ campaign to promote digital banking

Punjab National Bank has launched a campaign named ‘DIGITAL APNAYEN’ to encourage customers to use digital banking channels. The campaign launched by the bank’s Managing Director S S Mallikarjuna Rao on the occasion of Independence Day is till March 31, 2021. PNB encourage customers to use digital channels and participate in the noble cause of donating to the PM CARES Fund for COVID-19.

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Under the campaign:

PNB will contribute Rs 5 towards the PM CARES Fund on behalf of each customer conducting the first financial transaction to activate their RuPay Debit card either on point of sale (PoS) or e-commerce platform, under the campaign ‘DIGITAL APNAYEN’. PNB aimed at the financial and digital inclusion of millions of Indians, for making banking services universally accessible to all.

Important takeaways for all competitive exams:

  • PNB Headquarters: New Delhi.
  • PNB Founded: 19 May 1894, Lahore, Pakistan.
  • PNB Founders: Lala Lajpat Rai, Dyal Singh Majithia.

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