The manufacturer and designer of causal and athletic footwear, Puma has roped in Bollywood actor and entrepreneur Anushka Sharma as its brand ambassador. The association is intended to “accelerate Puma’s strong commitment towards women consumer segment”. The actor will endorse the brand’s footwear, apparel and accessories, including select collections through myriad activities and brand campaigns, throughout the year.
The brand announced ‘End of Season Sale’ promotions on its social media featuring images of the actor in its products. Anushka took to her social media and called out the brand for using her imagery only after onboarding her as a brand ambassador. The brand’s other ambassadors in India include Kareena Kapoor Khan, MC Mary Kom, Yuvraj Singh, Sunil Chhetri, and most recently Harrdy Sandhu.