The news is about the Indian Premier League (IPL) team Royal Challengers Bangalore (RCB) partnering with Equitas Small Finance Bank as their banking partner for the IPL 2023 season. This partnership means that Equitas Small Finance Bank will provide a range of banking services to RCB, including salary accounts, forex, and other related financial services.
About the partnership:
- This partnership campaign will be aimed to communicate that Equitas has been playing a progressive role in transforming the lives of individuals through their lending and social responsibilities of ‘beyond banking’. At present, Equitas has 10 branches across Bengaluru serving over 1.7 lakh customers with 170 employees.
- The partnership between RCB and Equitas Small Finance Bank will help RCB manage their financial operations more efficiently during the IPL season. This move is also a strategic decision by Equitas Small Finance Bank to increase their brand visibility and awareness among the millions of cricket fans who follow the IPL.
- Overall, the partnership between RCB and Equitas Small Finance Bank is a win-win situation for both parties, as RCB will benefit from Equitas Small Finance Bank’s banking services, and Equitas Small Finance Bank will benefit from the increased exposure and visibility that comes with being associated with a popular IPL team like RCB.
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