SAI launched short movie series 'Halla Bol' Under 'Cheer4India' Campaign

Sports Authority of India (SAI) under the Umbrella Campaign ‘Cheer4India’ has launched a short movie series ‘Halla Bol’ on the journey of Asian Games bound athletes to motivate them for Hangzhou Asian Games and spread awareness about the upcoming Asian Games.

SAI to launch 12 short films

In the upcoming weeks, SAI has ambitious plans to release a total of 12 short films. This initiative aims to not only motivate athletes participating in the Asian Games 2023 but also to encourage the youth of the nation to embrace sports and pursue a career in the field. The first episode in the series was also unveiled which gave a glimpse onto the life of star Indian athlete Neeraj Chopra. The first video featuring Neeraj Chopra instantly became a hit on social media and has amassed massive views. The series is expected to rake in huge popularity as it focusses on the successful journey of athletes.

About the SAI

The Sports Authority of India (SAI) is the Apex National Sports Body of India, established in 1984 by the Ministry of Youth Affairs and Sports of the Government of India for the development of sports in India. SAI has twoSports Academic Institutions, 11 “SAI Regional Centres” (SRC), 14 “Centre of Excellence” (COE/COX), 56 “Sports Training Centres” (STC) and 20 Special Area Games (SAG). In addition, SAI also manages Netaji Subhash High Altitude Training Centre (Shilaroo, Himachal Pradesh) as well as 5 stadiums in the National Capital of Delhi, such as Jawaharlal Nehru Stadium (also serves as national head office of SAI), Indira Gandhi Arena, Major Dhyan Chand National Stadium, SPM Swimming Pool Complex and Dr. Karni Singh Shooting Range.

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