“Scam se Bacho” Government and Meta Team Up to Fight Online Scams

In a significant move to tackle the rising tide of online scams and cyber frauds, the Secretary of Information and Broadcasting, Sh. Sanjay Jaju, delivered the keynote address at the launch of the “Scam se Bacho” campaign in New Delhi. This initiative, developed by Meta in collaboration with key government ministries.

Aim

To enhance digital safety and promote awareness among citizens, aligning with the government’s ongoing commitment to combat cybercrime.

Campaign 

• The “Scam se Bacho” campaign was launched by Secretary Sanjay Jaju in New Delhi.
• It is a collaborative initiative involving the Ministry of Electronics and Information Technology (MeitY), the Ministry of Home Affairs (MHA), the Ministry of Information and Broadcasting (MIB), and the Indian Cyber Crime Coordination Centre (I4C).

Objective 

• The primary goal is to combat the growing threat of online scams and cyber fraud.
• The campaign aims to empower Indian citizens with the knowledge and tools necessary to protect themselves from cyber threats.

Rising Cybersecurity Challenges

• India has over 900 million internet users and has experienced substantial digital growth, especially under the Digital India initiative.
• Despite this growth, the country faces increasing cybersecurity challenges, with 1.1 million cyber fraud cases reported in 2023.

Government Commitment

• Sh. Sanjay Jaju emphasized that the campaign reflects a whole-of-government approach to fostering a culture of digital safety and vigilance.
• The Prime Minister has called for stronger measures to combat cyber threats and enhance digital literacy among citizens.

Empowerment through Awareness

• The campaign is designed not just as an awareness drive but as a potential national movement to instill a culture of digital safety among citizens.
• By leveraging Meta’s global expertise, the initiative aims to ensure that digital progress in India is matched by robust digital security.

Call to Action

• The campaign encourages citizens to stay informed about potential scams and adopt preventive measures to safeguard their digital interactions.
• It promotes a proactive approach to cyber safety, urging individuals to be vigilant and informed in their online activities.