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Twitter replaces iconic bird logo with ‘X’

Elon Musk, owner of Twitter launched the new logo of Twitter ‘X’ by replacing the iconic bird logo. The “X” logo has been in the pipeline for a while with Musk’s strong want of an “everything app”. Before he bought Twitter for $44 billion, Musk described the platform as “an accelerant to creating X, the everything app” – something he plans to launch eventually.

What’s in News?

Elon Musk announced on 23rd July that he has a plan to change the logo of twitter and by following his announcement on Monday morning he replaced the iconic bird logo with a white ‘X’ with black background. The domain X.com is now being redirected to Twitter.

Key Points:

  • Twitter official account-@Twitter has also been changed in the rebrand and is now named ‘X’, showing just the new logo as a profile picture and a bio reading “What’s happening?!”
  • Mobile apps still appear to feature the blue bird though it is likely this will change once they are updated.
  • Other Twitter accounts appear to be in the process of being changed, with accounts for creators- @TwitterCreator and verification- @verified having been changed while others, notably the main support account- @TwitterSupport still showing the blue bird at the time of writing.

What does logo ‘X’ means?

This rebranding of Twitter is not just an aesthetic exercise. ‘X’ logo is a part of a larger effort to convert Twitter into an “everything app”, based on China’s WeChat, that allows users to do everything from making payments to hotel bookings.

Background of logo ‘X’:

As soon as Musk took over as Twitter CEO, the site’s legal name was changed to X Corp. Elon Musk has frequently shown an affinity towards the alphabet X. His spacecraft engineering company is named SpaceX and Tesla’s first SUV model, launched in 2015, was named Model X.

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