Elon Musk, owner of Twitter launched the new logo of Twitter ‘X’ by replacing the iconic bird logo. The “X” logo has been in the pipeline for a while with Musk’s strong want of an “everything app”. Before he bought Twitter for $44 billion, Musk described the platform as “an accelerant to creating X, the everything app” – something he plans to launch eventually.
What’s in News?
Elon Musk announced on 23rd July that he has a plan to change the logo of twitter and by following his announcement on Monday morning he replaced the iconic bird logo with a white ‘X’ with black background. The domain X.com is now being redirected to Twitter.
- Twitter official account-@Twitter has also been changed in the rebrand and is now named ‘X’, showing just the new logo as a profile picture and a bio reading “What’s happening?!”
- Mobile apps still appear to feature the blue bird though it is likely this will change once they are updated.
- Other Twitter accounts appear to be in the process of being changed, with accounts for creators- @TwitterCreator and verification- @verified having been changed while others, notably the main support account- @TwitterSupport still showing the blue bird at the time of writing.
What does logo ‘X’ means?
This rebranding of Twitter is not just an aesthetic exercise. ‘X’ logo is a part of a larger effort to convert Twitter into an “everything app”, based on China’s WeChat, that allows users to do everything from making payments to hotel bookings.
Background of logo ‘X’:
As soon as Musk took over as Twitter CEO, the site’s legal name was changed to X Corp. Elon Musk has frequently shown an affinity towards the alphabet X. His spacecraft engineering company is named SpaceX and Tesla’s first SUV model, launched in 2015, was named Model X.