The Unique Identification Authority of India (UIDAI) has introduced a new programme called SITAA — Scheme for Innovation and Technology Association with Aadhaar. This initiative aims to promote innovation, collaboration, and research in India’s growing digital identity ecosystem. By partnering with startups, academic institutions, and technology companies, UIDAI seeks to make Aadhaar-based systems more secure, efficient, and globally competitive.
Objectives of SITAA
The main goal of the SITAA programme is to strengthen India’s identity technology framework by encouraging the development of homegrown, future-ready solutions. UIDAI wants to promote technologies that ensure privacy, accuracy, and trust in Aadhaar-based services.
The initiative focuses on emerging areas such as:
- Artificial Intelligence (AI) and Machine Learning (ML)
- Biometric devices and authentication frameworks
- Data privacy and security
- Digital inclusion and user-friendly technology
Through SITAA, UIDAI envisions making India a global leader in the field of secure digital identity innovation.
Key Partnerships to Drive the Programme
To implement the SITAA programme effectively, UIDAI has partnered with two major organisations — the MeitY Startup Hub (MSH) and NASSCOM.
MeitY Startup Hub (MSH): Will provide technical mentoring, incubation support, and startup acceleration services to innovators participating in the programme.
NASSCOM: Will help connect participants with industry leaders, facilitate global outreach, and offer market access opportunities.
These partnerships ensure that innovators get both the technical guidance and industry exposure needed to scale their ideas into impactful solutions.
Innovation Challenges Under SITAA
As part of its first phase, UIDAI has launched three key innovation challenges under SITAA. Applications for these pilot challenges are open until November 15, 2025.
Face Liveness Detection
Startups are invited to create software development kits (SDKs) that can detect and prevent spoofing attempts such as deepfakes, masks, and morphing.
- The technology must work reliably across different lighting conditions, devices, and user demographics.
- It should support both edge and server-based deployments.
- The focus is on passive detection, ensuring convenience for users while maintaining high security.
Presentation Attack Detection
Academic and research institutions can design AI and ML-based systems that identify presentation attacks, including replays, printed images, or digital manipulations, in real time.
- The solutions must comply with privacy standards and be interoperable with Aadhaar APIs.
- They should align with the Aadhaar Act’s security provisions, ensuring reliability and consistency.
Contactless Fingerprint Authentication
Innovators are encouraged to develop contactless fingerprint authentication SDKs using standard smartphone cameras or low-cost imaging devices.
- The system should include real-time capture guidance and liveness detection.
- It must produce AFIS-compliant templates and perform efficiently even on mobile or edge devices.
- This challenge supports inclusive access, enabling secure identification without expensive hardware.
Supporting India’s Digital Vision
The SITAA initiative aligns with national priorities such as Digital Public Infrastructure and Atmanirbhar Bharat. By promoting indigenous innovation, UIDAI aims to reduce dependency on foreign technologies and enhance data sovereignty.
SITAA also reinforces public trust in Aadhaar, which remains the backbone of India’s digital ecosystem, used for services like banking, welfare distribution, and e-governance.


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