WhatsApp India head Abhijit Bose and Meta India’s director of public policy Rajiv Aggarwal have left the company, less than two weeks after the departure of Meta India’s country head Ajit Mohan. These developments come against the backdrop of Facebook’s parent company laying off 11,000 people worldwide on November 9. With over 400 million users, India is the largest market for the Meta-owned messaging app. November 1 that the app is on track to generate $1 billion in revenue in India by next year.
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Under Bose’s leadership:
- WhatsApp made significant progress in India with its API-based business products, even as business messaging became more strategic for Meta over the last 12-18 months. The app now gives users access to banking, micro-pensions, and micro-insurance, as well as preventive and urgent medical care, government-to-citizen services, education, and job skilling, among other things.
- The company has also developed a number of new use cases, such as an end-to-end shopping experience within WhatsApp via a partnership with RIL’s digital unit Jio Platforms, a QR ticketing service for Bengaluru Metro passengers, and the ability to book an Uber ride from the messaging app, among others.
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