Andhra Pradesh Launches India’s First Transmedia Entertainment City ‘Creator Land’

In a groundbreaking move, Andhra Pradesh Chief Minister N. Chandrababu Naidu announced the launch of ‘Creator Land’, India’s first transmedia entertainment city. Signed through an MoU at the WAVES Summit in Mumbai, the ₹10,000 crore initiative is projected to generate 25,000 jobs and transform Amaravati into a global hub for creative industries and digital innovation.

Why in News?

The initiative grabbed national attention on May 4, 2025, when CM Naidu unveiled the plan during the WAVES Summit. It marks a strategic push to position Andhra Pradesh as the leader in the rapidly expanding sectors of digital media, virtual production, gaming, and AI-driven content creation.

Key Objectives & Features

• To build India’s first transmedia entertainment city.
• To create 25,000 direct jobs over six years.
• To attract ₹10,000 crore in investments, including foreign direct investment (FDI).
• To provide infrastructure for storytelling, gaming, AI content, filmmaking, music, and virtual production.

Additional Highlights

• Creator Land Academy will be set up to train youth in digital skills and content creation.
• The project is envisioned as a catalyst for employment, innovation, and cultural advancement.
• It will foster global collaborations in the entertainment and tech industry.
• Located in Amaravati, the state capital, the initiative will further bolster Andhra’s digital economy.

Background

• Transmedia refers to storytelling across multiple platforms — such as games, films, comics, and music — creating a cohesive narrative experience.
• The concept aligns with global trends where digital and AI-driven content ecosystems are becoming economic powerhouses.
• WAVES Summit, held in Mumbai, served as the launchpad for the MoU signing, showcasing Andhra’s ambitions in the creative domain.

Significance

• Economic: Boosts job creation, FDI, and creative entrepreneurship.
• Educational: Skill development through Creatorland Academy.
• Cultural: Showcases Indian talent globally via digital platforms.