AU Small Finance, ICICI Pru Life tie up to offer life insurance solutions

AU Small Finance Bank has announced a strategic partnership with ICICI Prudential Life Insurance to offer life insurance solutions. The tie-up aims to deliver “paperless, secure, and hassle-free life insurance”.

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Through the corporate agency arrangement, over 18 lakh customers of AU Bank across over 700 banking touchpoints in 13 states and 2 Union territories, will have easy access to the entire suite of customer-centric protection and long-term savings products of ICICI Prudential Life. AU Bank even claimed that these products will enable customers to provide financial security to themselves and their families and help them achieve their financial goals.

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