In a significant collaborative effort, the One District One Product (ODOP) program, a joint initiative by the Department for Promotion of Industry & Internal Trade (DPIIT) and the Ministry of Commerce & Industry, has launched its inaugural collaboration with the Government of Gujarat in New Delhi, aiming to promote the indigenous crafts and artisans of the State.
ODOP and Government of Gujarat’s Collaborative Initiatives
- ODOP and the Government of Gujarat have joined forces to introduce product tagging and story cards, elevating the promotion and recognition of Gujarat’s distinct products.
- This partnership is geared towards directing consumers to emporia, thereby bolstering sales and raising the profile of Gujarat’s products on a national scale.
- Additionally, Garvi Gujarat Bhawan has integrated ODOP products into its interiors, providing a remarkable platform to showcase Gujarat’s handicrafts.
ODOP: Boosting Market Presence of Specific Products
- In Gujarat, ODOP interventions have been purposefully directed at specific products to enhance their market presence.
- Notably, Sujani Handloom, Jamnagari Bandhini, and Patan Patola have undergone Government e-Marketplace (GeM) onboarding drives.
- Additionally, the Agate Stone in Khambat district and Sujani in Bharuch district have received invaluable support through workshops conducted by the National Institute of Design.
ODOP: Empowering Self-Reliance and balanced regional development
- The ODOP initiative plays a crucial role in fostering self-reliance and balanced regional development throughout all districts of the country.
- This program meticulously selects, brands, and promotes one distinctive product from each district, highlighting the diverse range of products across various sectors, including handlooms and handicrafts.
- To achieve this goal more effectively, the ODOP team collaborates with other government and private entities working towards a similar mission, aiming to reach a wider audience.
About One District One Product Initiative
- The One District One Product (ODOP) initiative seeks to promote balanced regional development in all districts of the country.
- It aims to select, brand, and promote at least one product from each district to facilitate comprehensive socioeconomic growth across regions.
- The initiative has identified a total of 1102 products from 761 districts nationwide. One District One Product’ program was first started in Uttar Pradesh on January 24, 2018.
Key takeaways for competitive examinations
- Minister of Department for Promotion of Industry and Internal Trade: Shri Piyush Goyal