JioCinema, a digital streaming platform, has announced India cricket team captain Rohit Sharma as their new brand ambassador. As part of this collaboration, Rohit will be working with the JioCinema team to promote their digital-first approach towards sports viewing. Together, they will work towards expanding the fan base for sports properties nationwide by introducing a series of initiatives.
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Significance of Rohit Sharma as JioCinema’s brand ambassador:
Rohit Sharma’s appointment as the brand ambassador is aimed at promoting JioCinema’s vision of making sports viewing more accessible and seamless through digital platforms. With Rohit’s popularity and influence in the sports world, JioCinema hopes to reach out to a larger audience and enhance the overall viewing experience for sports fans across the country.
JioCinema and TATA IPL 2023:
JioCinema’s streaming of the TATA IPL 2023 for viewers in India has been a massive success, garnering over 550 crore views in the first two weeks itself. This remarkable feat has made JioCinema one of the most preferred digital streaming platforms for sports content in the country.
Moreover, JioCinema’s popularity has been further strengthened by its association with 23 sponsors for the 2023 TATA IPL streaming, which is a record number for any digital event in India. The high number of sponsors and advertisers signed up by JioCinema for the IPL season 16 is a testament to the platform’s growing popularity and reach among sports enthusiasts in the country.
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