D&P Advisory has analyzed the Indian Premier League (IPL) and reported that the cricket tournament was India’s first unicorn, with a valuation of $1.1 billion in 2008, the year it was launched. The advisory had previously announced that IPL had become a decacorn (valued at $10.9 billion) recently. D&P Advisory is now preparing to publish a new analysis called “IPL: The Pioneer of Indian Unicorns.”
Overview of the news:
- The study considers the worth of the Indian Premier League (IPL) by factoring in the values of media rights, title sponsorship, and associate sponsorship from the years leading up to 2014.
- Based on the analysis conducted by D&P, it was found that the broadcast rights alone generated a revenue of Rs 486 crore in 2008, while the title and associate sponsorship rights contributed Rs 36 crore and Rs 48 crore, respectively.
- According to the report, the value of the IPL has consistently grown over the years due to the increasing fees for broadcast and sponsorships. In 2009, the league’s value rose to $1.7 billion, and in 2010 it increased even further to $2.2 billion when it had 60 matches.
- The league’s value continued to rise in 2011 when the number of matches increased to 74, reaching a valuation of $2.7 billion.
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